Unproduct Productivity

When an astonishing technology emerges, accompanied by an urge to squeeze people's hours to produce more of the same, the most revolutionary act of beauty is to make exactly what one would never have made otherwise.

Write the text for no one to read.
The comic strip for no one to laugh at.
A long essay to convince no one but yourself.
Polish the most precious information you could share - and keep it.

Don’t rush; do the opposite. Take longer. Iterate past comfort.
Don’t take shortcuts; don’t accept four- or six-fingered hands.

Never build something crappy, for the Gods are everywhere.
Chisel a David and rest it in your closet.

You are the niche. If not, make it for the ten who will be delighted.